PROJECT NAME

a+ Online Education

DATE

Fall 2018

CATEGORY

UX/UI Design

DOMAIN

  • Education
  • Teens
  • Online
PROMO VIDEO
RESEARCH

Overall

Overall

95% of teens are mobile internet users and 37% of all teens have smartphones, up from just 23% in 2011.

99% of teens have a computer or have access to one at home. Seven in ten (71%) teens with home computer access say the laptop or desktop they use most often is one they share with other family members.

Platform

Platform

YouTube, Instagram, Snapchat are the most popular online platforms among teens.

Target User

user

The target user of current online learning apps are more likely for college student and the employed.

What Kind of Video

type of video

Competitor

Competitor
AUDIENCE

Target Audience & Device

Target Audience & Device

Our target audience are the teens and we are focusing on mobile device.

Persona

  • Persona
  • Persona
PROCESS

Brainstorm

Brainstorm

Implement student online discussion model and parents control system.

IA Map

IA map

Wireframe

Wireframe1

Testing1

Testing1

Testing2

Testing2
BRANDING

Logo Variation

Variation

Moodboard

Moodboard

Logo

logo

Horizontally and Vertically

Horizontally and Vertically

Horizontal version is our primary logotype. The secondary logotype is the vertical version.

Exclusion Zones

Exclusion Zones

Minimum Sizing

Minimum Sizing

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

Logo Misuse

logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Logo Color

logo color

We can simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

logo color

Typography

Typography

Iconography

Iconography
MERCHANDISE
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REFERENCE